In an era dominated by digital prowess, social media influencers transcend mere trendsetting; they are the architects shaping the bridge between brands and consumers. Playing a pivotal role in moulding the fashion and beauty industry, Kanak, a versatile force hailing from Bhopal, stands as a testament to this transformative influence. In this exclusive interview, we plunge into Kanak's journey, passions, inspirations, and her noteworthy collaboration with the fashion e-commerce brand, Wyshlist.
1. Can you tell us a little about yourself and your journey as an influencer?
Kanak Chelani: Hello, I am Kanak Chelani – a student pursuing integrated MBA, a fashion influencer, model, theatre artist, pageant winner, and wherever I can step into, turning every stone unturned! This journey has been a cascade of excitement, a filled-to-the-brim odyssey, relishing every part of living.
2. Being a student and pursuing fashion influencer roles & others , how do you manage to balance it out ?
Kanak Chelani: A dance lover, fashion aficionado, and video creator not initially pondering professionalism, I delved into content creation during the COVID era alongside my studies. As I garnered engagement, I realized this could be my journey. Being a bright student, academic commitments were efficiently managed.
3. Who is your ideal influencer/ icon, and how have they motivated you?
Kanak Chelani: My ideal influencer is someone authentic and relatable. Drawing inspiration from the renowned Bollywood actress Priyanka Chopra, who seamlessly blends style and substance, she motivated me to stay true to myself. Inspired by her journey in Bollywood and modeling, I ventured into inter-college pageants, winning several and discovering my purpose.
4. How did you collaborate with Wyshlist as an influencer?
Kanak Chelani: Collaborating with Wyshlist, a clothing brand, appeared interesting and fun, albeit a bit nerve-wracking initially. Post-collaboration, it turned out to be a remarkably good experience, contributing to creating a brand narrative. Besides Wyshlist, I have collaborated with numerous brands, shoots, and events.
5. How was the collaboration, and what advice would you give to other influencers?
Kanak Chelani: The collaboration with Wyshlist has been incredible. They value my creativity, allowing me to curate authentic content while showcasing their fashion offerings. My advice to aspiring influencers is to stay true to your niche, create meaningful content, and be open to collaborations aligning with your brand values.
6. What growth opportunities have you found while working with a brand like Wyshlist?
Kanak Chelani: Collaborating with Wyshlist has broadened my reach, providing opportunities to engage with a larger audience. It has enabled me to explore different facets of fashion, fostering my growth as an influencer on my content journey.
Kanak Chelani's journey as a fashion influencer resonates with the power of passion and authenticity. Her collaboration with Wyshlist exemplifies the synergy possible between brands and influencers, a partnership beneficial to both. In the evolving realm of influencer marketing, individuals like Kanak aren't just trendsetters; they are beacons of inspiration and guidance for those venturing into this dynamic industry.
Wyshlist's commitment to nurturing talent and fostering collaboration, particularly through the Wyshlist Fashion Tribe in the digital space, is commendable.
Join us in embracing your unique style and becoming part of our fashion movement. Let's own the runway!
Follow Kanak Chelani: https://www.instagram.com/an.aesthetic.vibee/
Follow Wyshlist: https://www.instagram.com/wyshlist_india/
Join the Wyshlist Fashion Tribe: https://www.instagram.com/wyshlistfashion_tribe/